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Senior Performance Marketing Manager
| Reference: |
UOH-TA-0249 |
| Campus: |
Hull |
| Faculty/Area: |
Student Recruitment and Marketing Directorate |
| Subject Group/Team: |
Recruitment and Marketing |
| Salary: |
£46,974 to £54,395
Up to 21% pension, 31 days holiday + bank holidays
|
| Post Type: |
Full Time |
| Closing Date: |
Tuesday 17 September 2024 |
| Interview Date: |
To be confirmed
|
At University of Hull, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world's talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented in University of Hull workplace.
These include people from global majority backgrounds; people who have a declared disability; LGBTQI+ people; and women particularly for our Grade 9 and 10 roles.
We reserve the right to close the advert early if a satisfactory amount of applications are received.
About Us
At the University of Hull, we’ve been challenging people to think differently for almost 100 years. At Hull you can expect academic excellence, state of the art facilities and the chance to play your part tackling the big issues facing humanity. We are research leaders in clean energy, flood resilience, cancer and wound care and the fight against modern slavery. We change the world for the better. We believe in a hands-on and personalised approach to learning, where everyone is empowered to develop the competencies, skills and knowledge they need to grow and flourish. We are proud to be part of Hull; a city that epitomises northern warmth. Together we’re enabling people, organisations and businesses to thrive here, and around the world. Working in collaboration with colleagues internally and externally, our passionate Marketing team (part of our Marketing and Student Services Directorate) strives to develop a data and insights-led approach to Marketing, driving performance across a range of audiences and channels, while reflecting our new identity and brand.
The Role
As Performance Marketing Lead, you will support the development and delivery of our acquisition strategy for the University of Hull by building our annual paid media plan with regular optimisations to hit KPIs. Working with in-house and partner teams, you will ensure data and performance is at the heart of all our marketing execution, driving a test and learn culture that delivers measurable impact. For more information about the University of Hull, please visit https://www.hull.ac.uk
Specific Duties and Responsibilities
1. Responsible for executing and optimizing the media budget to hit KPIs for recruitment, driving a culture of agility and profitable growth
2. Lead the student acquisition media strategy across paid social, search, display, affiliates and offline channels
3. Work alongside our digital and offline agencies, with longer-term ambitions to in-house
4. Collaborate with key internal stakeholders (including Data Analytics and Insight, Finance), to develop the annual paid media plan across channels. Forecasting KPIs and revisiting plans quarterly based on learnings and performance
5. Work closely with the Web and CRM teams to ensure media plans are integrated within the larger marketing strategy and optimized to drive core KPIs
6. Manage and mentor a small team of Campaign specialists, setting objectives and goals for review in regular appraisals.
7. Drive a culture of performance-focused specialism and continued learning
8. Be the catalyst for constant decision making across performance channels, reallocating budgets through the funnel with agility, to maximize performance and deliver a greater return on investment
9. Interface with multiple agencies and media platforms to ensure best in class performance and innovation/testing opportunities
10. Elevate media performance trends and contribute toward Directorate updates, to be shared with SLT and ULT members
11. Share cross-functional learnings/updates/opportunities with the wider Directorate
12. Work closely with measurement partners to ensure all media buying activity is measurable and optimized to the appropriate KPIs
13. Ensure regular A/B testing across platforms and creative, driving a ‘champion challenger’ culture across performance channels
14. Ongoing SEO performance monitoring, sharing supporting insight with Content and Web teams.
15. Work with in-team Data Analyst to build out our tracking and measurement opportunities
16. Partner with in-team Data Analyst to build easy-access dashboards for performance visibility across the business, at different levels of data literacy
Preferred Requirements:
• Significant and relevant paid media experience
• Experience with SEO monitoring tools an advantage
• Experience leading/mentoring team of specialists
• High proficiency and experience evaluating and managing 3rd party vendors (Meta, Google, Affiliates)
• Strong knowledge of data analytics and tools (Looker, GA4, vendor platforms, etc)
• Adept at ad-hoc data mining & analysis, to support queries surrounding performance trends, forecasts and insight generation
• Proven track record of creating, implementing, analyzing and optimizing paid media plans to drive results
For an informal conversation regarding the post please contact Catie Winter c.winter@hull.ac.uk
Further details:
Find out more about our roles and opportunities by following us on social media #HullUniJobs
Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.